Role: Head of Social Media & Content & Media Designs
Location: Qatar
Duration: 2 weeks
Location: Qatar
Duration: 2 weeks
FLY-FOOT CAMPAIGN
Objectives
• Create a consistent and engaging social media presence throughout the World Cup.
• Design all digital and print visuals to match the brand’s identity and the global football atmosphere.
• Increase audience engagement and reach through high-quality, timely posts.
• Manage the content flow from live events to online publishing.
• Design all digital and print visuals to match the brand’s identity and the global football atmosphere.
• Increase audience engagement and reach through high-quality, timely posts.
• Manage the content flow from live events to online publishing.
Challenges
• Faced a 5-day posting ban due to technical issues with Instagram and FIFA,
requiring quick adaptation to maintain engagement.
• Managed to deliver a full month of content while traveling and working on-site in Qatar for two weeks.
Content Calendar & Planning
I developed a content calendar that aligned with the tournament schedule, including:
• Match-day posts (pre-match hype, results, and key moments)
• Player spotlights and live coverages
• Behind-the-scenes visuals and daily recaps
• FLY-FOOT Predictor game launching and updates
• Interactive posts (polls, score predictions, etc.)
• Match-day posts (pre-match hype, results, and key moments)
• Player spotlights and live coverages
• Behind-the-scenes visuals and daily recaps
• FLY-FOOT Predictor game launching and updates
• Interactive posts (polls, score predictions, etc.)
14 NOVEMBER - 22 DECEMBER
INTRO FOR MATCHES
RATE THE SKILL
CARD GAME
THANK YOU QATAR !
Results & Performance
• Achieved record engagement during the World Cup (average reach increased by 200%).
• Gained 1000 new followers throughout a week.
• Created over 35 posted content in 4 weeks.
• Increased brand visibility through sponsors like BDD, and FLY-FOOT PREDICTOR game played in Qatar.
• Gained 1000 new followers throughout a week.
• Created over 35 posted content in 4 weeks.
• Increased brand visibility through sponsors like BDD, and FLY-FOOT PREDICTOR game played in Qatar.
OPEN THE BARCODE TO GET
THE LIVE COVERAGE HIGHLIGHTS OF THE WORLD CUP 2022
- matches, interviews with fans, fun games...
@FLY.FOOT
- matches, interviews with fans, fun games...
@FLY.FOOT
